Now, certainly we all want to be profitable and do that. Well, there's a real strategy around why, as an organization, a business, a corporate entity that you might want to do something good in the community and not just be in the business for making money for your own benefit. But underneath it all, there's something substantive. Why is this important? Why is this topic a big deal? I mean, it's become something of a buzzword. Specifically, I think we're talking about corporate social responsibility, corporate philanthropy, the way organizations see doing good as a part of their programming. Giving it away, taking it, spending it, and really what does that have to do with being in good business?Īs the lyric goes, "I've got my mind on my money and my money on my mind." That's a good intro to the show. With me is Abbie Fink, Vice President and General Manager of HMA Public Relations. Welcome to another episode of Copper State of Mind. The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona. We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"Ĭopper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. "What Does Your Community Really Think of Your Business?" by Marissa Baker."How to Step Up a Community Relations Effort," by Scott Hanson.Community Relations at HMA Public Relations.If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.” Read Abbie Fink's blog post for this episode: "Should Your Business Have a ‘Do Good’ Community Relations Strategy?" Why should business leaders care about community relations? Is this a "nice-to-have" or a "need-to-have"? What are some best practices and common mistakes to avoid? Adrian McIntyre talk about the importance of community relations and giving back. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits.īeyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice - and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community. Giving back to the community is good for business.
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